BACKGROUND :
Manufacturer of 3G and 4G Networks, due to the reorganization Ericsson had to sell a lot of ETM (Electronic Test & Measurement) equipment from 4 production sites in Nuremberg (Germany), Lund (Sweden), Bangalore (India) and Beijing (China).
TYPE OF SALE :
Four Online Auction Sales, one at each Production Site.
EQUIPMENT :
ETM (Electronic Test & Measurement Equipment)
TRANSACTION :
Hilco did win the Sale for these Assets due to a strong Guarantee of the Proceeds of the Equipment in all 4 countries and having local operations in India and China.
HIGHLIGHT :
Hilco organized four major ONLINE-AUCTION EVENTS, one in each country and sold the equipment to buyers from all over Europe, Asia and North America. Hilco had the advantage of having its own local operations in Europe, India and China enabling us to execute the sales after extensive marketing efforts.
CONCLUSION :
It took us 4 months to sell locally and export the equipment to buyers worldwide.
